Accrington Stanley are giving hundreds of Hyndburn schoolchildren a chance to watch them every week – by giving away FREE season tickets.
The Reds are making the offer to all year six pupils in Hyndburn, starting with the launch of the initiative at the club's spiritual home, Peel Park this afternoon.
The school playing fields are the site of Stanley's former ground and now the drive to attract younger supporters begins there.
37 schools in the borough will receive letters allowing eligible pupils to collect their tickets and watch 23 league home games for nothing.
“Attracting the next generation of supporters is key for us,” said Stanley boss James Beattie. “We think that it's really important to show these kids that there's League football just down the road and hopefully they will come down and really enjoy what they see.
“I'm sure a lot of their parents have a soft spot for the club. Hopefully this is the first step towards bringing the local community through the turnstiles at the Store First Stadium.”
“We are delighted to launch this initiative and give hundreds of children the chance to watch League football all season for free!” said Community Trust Manager Martin Fearon.
“The Community Trust engage with thousands of people in Hyndburn every year, with the aim of bringing Accrington Stanley to the heart of the community. Children are the future of our club and we look forward to welcoming many new faces to the Store First stadium for the 2014/2015 season.”